ONITSUKA TIGER
Products
-MADE OF JAPAN
Under our previous label, we were asked to partner with Onitsuka Tiger to help launch their limited edition Made of Japan magazine. In celebration of their 60th anniversary, OT
created Made of Japan, highlighting
their original sports heritage, vision and evolution, along with its influence
as a style icon amongst fashion leaders, athletes and sports fans in Japan, the
US and Europe.
Being admirers of founder, Kihachiro Onitsuka, and his role in creating basketball shoes from Kobe, Japan, not to mention the opportunity to play a very small role in OT's rich, 60+ year history, we obliged. Rather than go the traditional route of creating another, limited edition corresponding-collaborative piece, we organized and hosted the official launch party at influential shop and gallery, Reed Space, in New York on September 1st, 2009 and invited long time supporters to celebrate.